Tried and true direct marketing continues to provide the best value for generating revenue among all the choices available to small businesses today. Newspaper, magazine and TV advertising are rapidly losing their appeal as revenue-generating marketing mediums. That’s why even in the current economic environment, direct response cross marketing is king.
According to a recent study Multi-Channel Communications Measurement and Benchmarking from InfoTrends, marketers reported an increase in response rates of 35% when using multi-channel campaigns (print, e-mail, and Web landing pages) over single channel print-only campaigns. In addition, marketers reported an average increase in response rates of nearly 50% when using personalized multi-channel campaigns over static print-only campaigns.
